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Cookie Policy

This website (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it.

Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

  1. Definitions and Interpretation
    1. In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:
“Cookie”means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
“Cookie Law”means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018;
“Personal Data”means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Data Protection Act 2018 and the “GDPR”); and
“We/Us/Our”means Pure Ingenious Ltd trading as Ingenious Probiotics, a limited company registered in England under company number 11726508, whose registered address is Dickens House, 3-7 Guithavon Street, Witham Essex CM8 1BJ and whose main trading address is Drogheda House, 36 Shevon Way, Brentwood Essex CM14 4PJ.
  1. Information About Us
    2.1 Our Site is owned and operated by Pure Ingenious Ltd , a limited company registered in England under company number 11726508. 
    2.2 Our VAT number is 312237641.
    2.3 Our Data Protection Officer is Clare Phillips, and can be contacted by email at or by telephone on 01268 544530.
  2. How Does Our Site Use Cookies?
    3.1 Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
    3.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for targeting and advertising and re-marketing purposes. For more details, please refer to section 4 below.
    3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

    3.3.1 Strictly Necessary Cookies
    A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

    3.3.2 Analytics Cookies
    It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

    3.3.3 Functionality Cookies
    Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

    3.3.4 Targeting Cookies
    It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

    3.3.5 Third Party Cookies
    Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

    3.3.6 Persistent Cookies
    Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

    3.3.7 Session Cookies
    Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

    3.4 Cookies on Our Site are not permanent and will expire as indicated in the table below.

    3.5 For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

    3.6 For more specific details of the Cookies that We use, please refer to the table below.

    4. What Cookies Does Our Site Use?
    4.1 The following first-party Cookies may be placed on your computer or device:
Name of CookiePurpose & TypeProviderStrictly Necessary
First Party Session cookiesTemporary cookies used to remember your input when you complete any online forms and add items to your shopping basket; to identify and authenticate you when you log into our website so you do not need to repeatedly enter login information. These cookies expire on closing your browser.Pure Ingenious LtdYes
First Party Persistent CookiesUsed for your online account, shopping basket and to recognise whether you have accepted the use of cookies on our website. These cookies expire after 14 days.Pure Ingenious LtdYes

4.2 The following third-party Cookies may be placed on your computer or device:

Name of CookiePurpose & TypeProviderStrictly Necessary
Third Party Functional and Analytical cookies.  To provide functionality for the contact forms and related behaviour, for more information see AWeber Privacy PolicyAWeber  No
Third Party Targeting (or advertising) and re-marketing cookies.  To display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. For more information see:
Google Privacy Policy 
Facebook Privacy Policy
Instagram Privacy Policy
LinkedIn Privacy Policy
Google Facebook

4.3 Our Site uses analytics services provided by Google and ZOHO. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
4.4 The analytics services used by Our Site use analytics Cookies to gather the required information.
4.5 The analytics services used by Our Site use the following analytics Cookies:

Name of CookiePurpose & TypeProviderStrictly Necessary
Third Party Analytical or Performance CookiesTo track and gather data about what you do on the website and improve your User experience. This helps us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).  For more information see:
Google Privacy Policy
ZOHO Privacy Policy  
Google Analytics ZOHO Sales IQ
No. You do not have to allow Us to use these Cookies, however whilst Our use of them does enable Us to continually improve Our Site, making it a better and more useful experience for you.  

5. Consent and Control
5.1 Before Cookies are placed on your computer or device, you will be shown a pop-up prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies (unless those Cookies are strictly necessary); however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by

5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

5.3 The links below provide instructions on how to control Cookies in all mainstream browsers:

Google Chrome
Microsoft Internet Explorer
Microsoft Edge
Safari (macOS)
Safari (iOS)
Mozilla Firefox
Android (Please refer to your device’s documentation for manufacturers’ own browsers)

  1. Changes to this Cookie Policy
    6.1 We may alter this Cookie Policy at any time.  Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.
    6.2 In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.
  1. Further Information
    7.1 If you would like to know more about how We use Cookies, please contact Us at or by telephone on 01268 544530.
    7.2 For more information about privacy, data protection and our terms and conditions, please visit the following:
    7.2.1 Privacy Policy;
    7.2.2 Terms and Conditions.

This Cookie Policy was last reviewed on 6th June 2023.