Independent pet shop stocking LUCAA+ probiotic pet care and Provilan Clean probiotic cleaning products

How to Become an Ingenious Probiotics Stockist

Wholesale Probiotic Pet Care and Eco-Cleaning Products

More pet owners and households are looking for healthier, microbiome-friendly alternatives to conventional pet care and cleaning products.

Probiotic products work differently from traditional cleaners and treatments. Instead of relying on harsh chemical or antibacterial approaches, they use beneficial bacteria that naturally break down organic dirt, odours and allergens.

By supporting microbial balance on pets’ skin and in the home environment, probiotic products offer a gentler approach to everyday pet care and cleaning.

Why Customers Love Probiotic Pet Care

At the heart of our range is LUCAA+ probiotic pet care - the original “spray-on probiotics” that often capture customer interest in-store first. These products are trusted by vets and used to support everyday pet care, including:

  • itchy skin
  • ear hygiene
  • coat care
  • oral health

Alongside the pet care range, we also supply pet-safe probiotic home cleaning products designed to help create a healthier indoor environment without relying on harsh chemical cleaners.

Learn more about the story behind Ingenious Probiotics →

Trusted by pet professionals, vets and independent retailers.

Apply to Become a Stockist →
Retail display of probiotic pet care and cleaning products at Wylie Wellness Centre

Why Retailers Choose Ingenious Probiotics

By stocking probiotic pet care and cleaning products, you’re offering customers something genuinely different - products they return for again and again. Here’s what you can expect:

  • A growing market of pet parents and eco-conscious households actively seeking natural solutions
  • Science-backed products trusted by professionals, so you can recommend them with confidence
  • Practical support for retailers, including marketing materials, lunchtime learning sessions and free webinars
  • Sustainable, biodegradable and cruelty-free products that strengthen your store’s reputation
  • Strong customer loyalty, because the products genuinely work

If you’d like to offer these products in your store, apply to become a stockist →

What We Stand For at Ingenious Probiotics

  • Health & Wellness
    We care deeply about people, pets, and planet - and offer non-toxic, science-backed products that support health naturally.
  • Sustainability
    Everything we do is designed to reduce pollution, lower chemical exposure and protect natural ecosystems.
  • Science & Innovation
    We work with advanced probiotic biotechnology to offer effective, eco-conscious alternatives to harsh chemical products.
  • Compassion for Animals
    Our probiotic products are PETA-certified vegan and cruelty-free, supporting better care for the animals we love.
  • Education & Empowerment
    We help customers and professionals make informed choices with confidence, backed by science and practical experience.
  • Responsibility
    We actively address the global crisis of antimicrobial resistance (AMR) by offering safer alternatives that don’t contribute to the problem.
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Shared Values. Real Impact

By stocking topical probiotics, you’re not just adding a new line - you’re aligning with a growing movement to reduce chemical use and support healthier living.

Customers notice when retailers take a stand for sustainability, science, and animal welfare. It builds trust, strengthens loyalty and gives your business a genuine point of difference.

Beyond pet care, our ranges also include pet-safe home cleaning, commercial cleaning solutions, and land & water care (including for koi carp).

Partnering with us means a healthier future for your customers - and your business!

👉 Apply to become a stockist →

Pet Business World article highlighting the growth of probiotic pet care products

Trusted by Retailers, Clinics, & Distributors

We partner with retailers, clinics, vets, groomers and distributors across the UK and internationally, united by a shared commitment to healthier, microbiome-friendly solutions.

Read more in Pet Business News Probiotics for the Outside of the Pet? The Time is Now highlighting the benefits of stocking LUCAA+ Probiotic Pet Care.

Our award-winning approach has already helped thousands of people and pets – and we’d love to partner with you too.

See what customers say about the products →

We supply wholesale probiotic pet care and eco-friendly cleaning products to independent retailers, clinics and distributors.

Getting Started as a Stockist is Simple

  • Step 1: Get in Touch

    Fill out our quick enquiry form or drop us a line to tell us a little about your business and the types of products you're interested in.

  • Step 2: Let’s Talk

    We’ll arrange a friendly chat to understand your needs, answer any questions, and explore how our products could fit your store.

  • Step 3: Start Your First Order

    Once approved, you’ll receive access to trade pricing and support materials. Place your first order and we’ll take care of the rest.

  • Step 4: Grow With Us

    From marketing resources to training and ongoing advice, we’ll support you as your sales grow so you can serve more to your customers with confidence.
Founders of Ingenious Probiotics with partners in the pet care industry

Ready to Join Us?

Becoming a stockist means joining a supportive community built around shared values. You’ll have the tools to talk confidently about the products, the reassurance of ongoing support, and the satisfaction of offering something better for pets, people, and the planet.

We’re happy to answer any questions before you apply.

👉 Apply to become a stockist →

Questions?
Contact us at trade@ingenious-probiotics.com.

LUCAA+ probiotic pet coat care spray used while grooming a dog

Offer Eco-Friendly Probiotic Pet Care

More pet owners are actively searching for natural, eco-conscious pet care products. By offering probiotic solutions, you’re meeting a demand that continues to grow.

Customers value results they can see - from calmer skin and shinier coats to fresher breath and lower-chemical homes. That leads to repeat purchases and stronger customer loyalty.

LUCAA+ probiotic pet care and Provilan Clean probiotic cleaning product ranges for retailers

Partnership, Training & Ongoing Support

When you join us, you’re not on your own. We provide training, educational resources and marketing materials to help you introduce probiotic products with confidence.

From answering customer questions to supporting your team, we’re here to help every step of the way.

Who can become an Ingenious Probiotics stockist?

We work with a wide range of businesses including independent pet retailers, online stores, veterinary practices, groomers, raw food specialists, farm shops, refill stores and eco-focused retailers.

If your customers are interested in reducing chemical exposure, supporting pet wellbeing or choosing more sustainable products, our probiotic pet care and cleaning ranges can be a strong fit for your store.

Once your application is approved, you'll receive access to a trade account so you can place wholesale orders with the correct pricing and access stockist resources.

👉 Apply to become a stockist →

What products will I be able to stock?

Most retailers begin with the LUCAA+ probiotic pet care range, which includes topical sprays designed to support everyday pet care such as skin health, ear hygiene, coat care and dental care.

Many stockists also choose to offer our pet-safe probiotic cleaning products, which create healthier indoor environments by naturally breaking down organic dirt, odours and allergens.

What are probiotic pet care products and how do they work?

Probiotic pet care products are topical products that use beneficial bacteria to support a balanced microbiome on the skin, ears, eyes and teeth and in the pet’s environment.

These beneficial microbes naturally break down organic matter such as dirt, allergens and odours. Instead of relying on harsh chemicals or antibacterial approaches, probiotic formulations work through bio-competition, where beneficial bacteria outcompete unwanted microbes.

As a result, probiotic pet care products help to:

  • Maintain a more balanced skin microbiome
  • Reduce the conditions that allow odours, tartar and other organic build-up to develop
  • Support everyday skin, coat, dental, ear and eye hygiene
  • Provide ongoing activity after application as microbes continue breaking down organic matter
  • Offer a gentler approach to routine pet care

You can learn more about how probiotic products work →

How do probiotic cleaning products work?

Probiotic cleaning products work by introducing beneficial bacteria that break down organic dirt, grease, allergens and odours.

Instead of simply cleaning the surface and stopping there, probiotic cleaners continue working after application as the beneficial microbes digest organic matter.

This approach helps:

  • Maintain cleaner surfaces for longer
  • Reduce odours by breaking down their source
  • Support a healthier indoor microbiome
  • Reduce reliance on harsh chemical cleaners

For many households, this offers a pet safe, alternative cleaning approach that works with natural biological processes rather than against them.

What training or support do you provide for stockists?

We support stockists with product education and practical resources to help you confidently introduce probiotic pet care and cleaning products to your customers.

This may include:

  • Structured product training
  • Microbiome education resources
  • Consumer-facing FAQs and support materials
  • In-store or online training sessions
  • Webinars (where applicable)
  • Case study insights from real-world
    retailer and veterinary use
  • Guidance on explaining probiotic products and their benefits to customers

Clear product education helps retailers explain how probiotic products work and answer common customer questions more easily.

What margins can stockists expect?

Our products are priced to allow retailers to achieve healthy specialist retail margins while remaining competitive for customers.

We’re happy to share trade pricing and recommended retail prices during the enquiry process, so you can review the margins and decide whether the range is a good fit for your store before becoming an approved stockist.

Is there a minimum order to become a stockist?

There is currently no fixed minimum order value to become a stockist.

However, we encourage retailers to begin with an order that allows the products to be properly displayed and introduced in store. A well-presented starter selection helps customers understand the range and makes it easier for staff to explain how probiotic products work.

When you apply, we can help you choose a suitable starter range based on your business and the type of customers you serve.

Do you offer exclusivity for stockists?

We do not currently offer formal territorial exclusivity for stockists.

Our aim is to build a network of knowledgeable retailers who can confidently introduce probiotic pet care and cleaning products to their customers. We primarily work with independent retailers and professionals who value education and customer relationships when introducing new product categories.

If you have questions about availability in your area, please contact us and we will be happy to discuss your location and business.

Do you supply stockists outside the UK?

Yes. We work with retailers and distributors across the UK and internationally.

If you are based outside the UK, please contact us and we can discuss the most appropriate distribution or supply options for your region.

How quickly can I start stocking the products?

Once your application has been approved, you can usually begin stocking the products straight away. We’ll provide access to your trade account along with product information and ordering guidance to help you get started.

Our aim is to make it easy for retailers to introduce probiotic pet care and cleaning products with confidence.

👉 Apply to become a stockist →

How do I apply to become a stockist?

Applying is simple. Complete our short enquiry form so we can learn more about your business and the types of products you are interested in.

Once we receive your enquiry, we will be in touch to discuss your needs and how our probiotic products could fit your store.

👉 Apply to become a stockist →

Ready to Become a Stockist?

By stocking topical probiotics, you’re not just adding another product line - you’re joining a growing movement to reduce chemical exposure and support healthier living.

Customers notice when retailers take a stand for sustainability and animal welfare. It builds trust, strengthens loyalty and gives your business a meaningful point of difference.

Apply to become a stockist →

or email trade@ingenious-probiotics.com to learn more.